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How to place ads on Facebook

How to place ad on Facebook

If you want to expand your business through Facebook Advertising but do not understand how to get started. Then you have come to the right place to know it. Over 2.6 billion people use Facebook every month, and nearly 1.7 million users use Facebook every day. Facebook Ads gives you the opportunity to integrate your business with the world’s largest social media. But changing Facebook algorithms can create a challenge to connect biologically with audiences. However, Facebook offers you a variety of tools to reach your right target audience. This means that these tools help you reach out to people who love your business service the most. With its great feature, you are only spending money to reach your most valuable potential customer. 

Understanding the types of Facebook ads and the targeting options is essential to achieving maximum success using Facebook Ads. In this article, we will share with you many more important issues, including how to create Facebook ads and how to place an ad on Facebook

What are ads on Facebook ?

Advertising on Facebook means promoting your business, product, or service across its vast network. Facebook has special tools for ad promotion, so you can easily set up Facebook ads. Facebook has the facility to add audio video and various types of images along with text for advertising. Creating Facebook ads means sharing information that is important to your business with your Facebook audience. You must have a budget to invest in Facebook ads. You can integrate your clients with Facebook Ads if you can explain your business better than your competitors through Facebook Ads.

Why is Facebook ads important ?

Facebook ads are very important in targeting the audience for your business. Facebook comes with different types of advertising formats. And Facebook Ads Manager helps you choose a format related to your business. Facebook Ads has many special features for you, including image video text. Paid Facebook ads are very important for bringing a certain number of audiences to your business. Facebook has 89% accurate results in terms of target campaigns. You can target your audience based on features such as location, demographics, interests, and behaviors. Facebook has advanced targeting options that make it unique from other social media. These options include targeting custom audiences and business website visitors. When customers see your advertisement and find it relevant to them, they can easily become involved with your business as a client.

Why should a business use Facebook advertising ?

If you want to use digital platforms in advertising to succeed in your business, then Facebook ads are very important for you. About 80 percent of all Internet users use Facebook. All kinds of people use this platform. It comes with very important features like Facebook Pixel. Every day people use it more than any other platform, so you can achieve the maximum success of your business with a small amount of investment in this platform.

Set Some Goals for your Facebook Ads

You need to have a good idea of ​​why you are using Facebook and what you want to achieve by using ads on Facebook. For this, first, you have to choose your goals. Here are some common goals

Generate new leads

The increasing number of traffic to the website

increasing social media engagement

get more likes on social media

Promoting a new item

Gaining attention for an event

Types of Facebook ads

Facebook offers different types of ads. If you want to create the best Facebook apps, then you have to keep in mind the issue of character count. In the case of good ad creation, the character count limit cannot be crossed in any way.

Image ads

Facebook image ads are very simple but very great advertising method. You can start your Facebook ad with it if you want. You can create it with just a few clicks by boosting the post with an image of your business page. It will show up in the news feed and the story of your target audience. It can be very simple, but it can never be annoying. You have to keep an eye on it.

Character counts limit:

Headline: 25 characters

Link description: 30 characters

Body text: 125 characters

Video ads  

Video ads run on news feeds and stories. It can also be displayed as stream ads on large Facebook videos. You can give your business product interactions through video ads. You can also show the ongoing offer of your product through special graphics or animations.

Character counts limit:

Headline: 25 characters

Link description: 30 characters

Body text: 125 characters

Carousel ads

Carousel ads can use up to 10 closed photos or videos to showcase the products or services of your business. You can use it to highlight the various benefits of a product. You can use multiple photos together to create a larger panorama image if you wish.

Character counts limit:

Headline: 25 characters

Link description: 20 characters

Body text: 125 characters

Slideshow ads

With Facebook Slideshow ads, you can create a short video ad by adding some static photos, text, and existing video clips. However, a special advantage of it is that it uses five times less bandwidth than other videos, so the slow internet connection makes it load well for the people at home. As a result, clients do not feel any annoyance.

Character counts limit:

Headline: 25 characters

Link description: 30 characters

Body text: 125 characters

Collection ads

Collection Ads is a paid ads service on Facebook. These ads allow you to display five products that customers can click to buy. It is only offered for mobile devices. This makes online shopping easier.

Character counts limit:

Headline: 25 characters

Link description: n/a

Body text: 90 characters

Messenger ads

An average of 1.3 billion people uses Messenger every month. In front of this huge number of people, you can give ads about the products of your business through Facebook Messenger ads. The Call to Action button opens the Messenger conversation with your Facebook page so that people can have one-on-one conversations with your salesperson or customer service representative.

Character counts limit:

Headline: n/a

Link description: n/a

Body text: 125 characters

Stories ads

A study in America found that about 72 percent of users do not use their phones to watch videos. In this case, they are more attracted to the advertisement in the story. Story ads have proven to be extremely effective.

Character counts limit:

Text: No set character count. 

Lead ads

Lead ads are only used for mobile devices. It is designed so that people can provide their contact information without any typing. This is great for providing newsletter subscription information and for signing up for your product or asking people for their information.

Dynamic ads

With Dynamic Ads, you can make your products very interesting to the customers. For example, if someone visits your product store or adds it to their shopping card without any kind of purchase, then dynamic ads for that particular product will appear on their Facebook. This will remind your potential customer repeatedly to complete the purchase of your product. This is a very effective Facebook advertising strategy. And the number of subscribers is greatly increased through these aids.

 Create your ad on Facebook

Create an account with Facebook Ads Manager

Facebook’s ads manager is a special kind of dashboard. This dashboard gives users an overview of all their campaigns. An approximate highlight of how much you’re spending each day shows it upfront. The columns in the dashboard are arranged in such a way that you can easily see the filter of your campaign results. It is easy to see how much money you are spending on a campaign. A Facebook business page is very important for you to manage Facebook ads. This will allow you to better manage your ads through your personal profile.

Then you need to give the necessary information on the account manager’s account setup page. Then you need to set the payment method. Do these things very carefully and click on the Save button. After finishing these well, Facebook Ads Manager becomes the control center for your Facebook ads.

Start creating a Campaign through Facebook Ads Manager.

The first time you see a dashboard after logging in to your ads manager. But you can see the blank from the dashboard because you haven’t created any campaigns yet. Tap on what kind of new campaign ad you want to create with Facebook Ads Manager. Then click the Create button. Then your new campaign will be created, and it will show on the dashboard.

Choose your objective

Like other social media ads, Facebook Ads Manager has been created with your campaign objective in mind. At the beginning of the ads, the Facebook ads manager will ask you to choose the objectives for your campaign. Usually provides the following 11 types of objectives.

1. Brand awareness

2. Reach

3. Website traffic

4. Engagement

5. App installs

6. Video views

7. Lead generation

8. Messages

9. Conversions

10. Catalog sales

11. Store traffic

From here, you need to select your business-related objective. This list will include all the ways to increase the traffic to your online store starting from your life awareness to installing your application. With the objective selection, you can better understand on Facebook what you really want to do. As a result, Facebook presents you with its best and suitable advertising options.

Target your audience

You must first name your Facebook ads campaign and select which page you want to promote. Need to create a target audience for your ads. You can see the option to add a custom audience here. Custom audiences are those who have already started Facebook with your business. You will be provided with a different guide for managing custom audiences. So there will be a different approach to managing custom audiences. You need to select the target audience with an emphasis on location, age, gender, and language selection. In selecting the viewer, special attention should be paid to the viewer’s sky indicator just to the right of the screen. This will allow you to reach your potential advertisers. Here you will see an approximate number of your page preferences. One thing you should always keep in mind is that these guesses are not guaranteed at all.

The key to maximizing ROI is effective targeting. There is no easier way to target an audience than using the Facebook Ads Manager. Here are two fields for you:

Detailed targeting: This detached targeting field is used to select people based on demographic interest and behavior. Here you can really find some specific people. For example, you can target people who are interested in both meditation and yoga, but you are not looking for people who are interested in hot yoga, so you can exclude them.

Connections: You can target or exclude those associated with your Facebook page or any of your events. If you want to reach new visitors, you can select others by excluding those who have already liked your page. By selecting “People Who Like Your Page,” you can promote your offer or a new product to the old audience associated with your Facebook page.

Set your budget and schedule

Then you need to complete an important step. That’s how much money you want to spend on a Facebook ads campaign. You can select the amount of money you want to spend daily. also, select how much you want to spend for that amount of time by setting the start and end date of the ads. And you have to do these things with great care. Only when your target audience is most viewed on Facebook can you serve your ads, so you need to create a schedule of ads on Facebook in advance. If you create a lifetime budget for your ads, you must create a schedule for your ads. And you have to set the time of advertisement promotion through this schedule and you should find out an agency who give this service. This will play a very important role in the success of your business.

Choose your Facebook ad placements.

There are many different places on Facebook to promote Ads. However, Facebook recommends the default placement for your Facebook ads. The default places are mobile news feeds, desktop news feeds, and the right column. Most new businessmen ask Facebook to promote their ads in their preferred default placements. Because by doing this, Facebook is able to display ads in the best places in different situations, which results in very few ads. As well as bringing good results for the business.

If you have a lot of experience, then you no longer need to follow the default placement. Here are some things to keep in mind for Facebook ad placement.

Device type: Mobile, desktop, or both mobile and desktop.

Platform: Facebook, Audience Network, or Messenger

Placements: Feeds, Stories, in-stream (for videos), messages.

Specific mobile devices: Feature phones, or all devices.

Specific operating systems: iOS, Android, or both.

Create your facebook ads

To create ads on Facebook, you must first select the ad format. Then you need to enter the text and media elements for your ads. What kind of format is available to you will depend on the campaign objective you have selected. You can use the preview tools to see what your potential ads look like in all possible placements. If you are satisfied with creating the ads of your choice, click the green confirmation button to submit your order. Then wait to receive a confirmation email confirming that your ads have been approved.

Monitor your ads performance metrics

When your ads on Facebook are running, you need to keep an eye on how they are working. You can keep an eye on the results of the ads in two places: Facebook App Manager and your marketing software.

Here are some key metrics for tracking the activity of ongoing Facebook ads

Performance: It can be more customized to include metrics like results, reach, impressions, and frequency.

Videos: It can be customized more by including metrics like video views and the average percentage of video viewed.

Engagement: It can be more customized to include metrics like Page likes, post engagement, and page engagement.

Website: It can be more customized to include metrics like website actions, payment details, purchases, and adds to the cart.

Events: It can be more customized to include metrics like cost per event response and event responses.

Clicks: It can be more customized to include metrics like clicks, click-through rate, cost per click, and unique clicks.

Settings: It can be more customized to include metrics like ad ID, start date, end date, ad set name and objective.

Apps: It can be more customized to include metrics like app installs, mobile app actions, app engagement, mobile app actions, and cost per app engagement.

Report on Facebook ads performance

If you want to get the custom report of Facebook Ads via email, you need to follow the steps below.

Step-1: Navigate to Analyze and Report through the upper main menu.

Step-2: Need to Choose Ads Reporting.

Step-3: Need to select Create Custom Report.

Step-4: Need to select and open a saved report.

Step-5: Need to Choose Save As next to the save icon. Then you need to give your report a name and check Schedule Email.

Step-6: Need to follow the prompts to edit and confirm your reporting preferences.

There can be many things directly involved when planning a pet Facebook ads. But in this case, Do Not Lose Sight of the Big Picture is very important. If you use a specific UTM code with the URL, you will be able to measure the full-funnel effectiveness of your ads through your marketing software. This will let you know how many subscribers your ad effort has gained.

Boost Your Post

When you try to create a new post for your Facebook page, you will see a button called Boost Post at the bottom right of each page. By using this boost post button, you can boost your post to a larger audience.

This will allow you to preview how your Boost post will appear in the news feed. This ad must use the exact text and photos you used when posting to your page. You can target your ads by location, age, and gender. You’ll then be able to set your budget and schedule your ad’s running time. Once these options are well configured, you can click “Boost Page” to submit your ads to Facebook for review. If you want more advanced targeting options, you can click the Settings wheel icon below and select Advanced to configure your ads in the Facebook Ads Management.

Promote Your Page

You will see the “Promote Your Page” option in the left sidebar after visiting your Facebook page. If you click this button, you can see how your ads will appear in the newsfeeds of desktop users and mobile users. For creativity, the ads will use your Facebook page name, description, and cover photo.

You can click on the settings wheel icon and configure your ad with your desired text and photos in the Facebook Ad Manager. You will see the targeting options on the right side of your ad page. These are location, interest, time, age, and gender. Below is an option that allows you to set your budget and set the duration of your ad. Once these options are well configured, you can click “Promote Page” to submit your ad to Facebook for review. If you want to use more advanced options, you can select the Advanced Options by clicking on the settings wheel icon in the Facebook Ads Manager.

Promote Website

If you add a website link to a Facebook page, you will have the option to promote your website link through Facebook ads. After clicking on this option, you can customize your ad’s text and Photoshop. You can also see how your ads will look in the newsfeed through the preview option on the right. On the right side of the page, you will find another option that will allow you to target your ads by location, age, interest, and gender. Here you can set your budget and set your peak running time. Once these options are well configured, you can click “Promote website” to submit your ads to Facebook for review. If you want to use more advanced options, you can select the Advanced Options by clicking on the settings wheel icon in the Facebook Ads Manager.

Smart tips for running Facebook ads

 Need to experiment with audience targeting

Start with a very small audience and then gradually increase it by adding an interesting category. This will give you a better idea of ​​how you can increase your target audience. You can create different types of ad groups for different business goals using the target audience. In the case of local businesses, you can target your audience by jeep or postal code. When selecting targeting options, you need to be very careful about the assumptions you are making about your audience. By targeting language, audiences that do not understand the language of advertising can be avoided.

You need to use Facebook Pixel

While Facebook Pixel is a very small code, it can have a huge impact on your Facebook advertising campaign. This will help you a lot once you place this code on your website. This code helps you to track conversions, get signals from people who are seeing a product on your site. It also helps to create a lookalike audience. You should still install it if you are not ready to use the advanced techniques of Facebook Pixel. Marketing is done through it. Every step has to be done carefully to set up the Facebook Pixel on your website.

Use high-quality photos and video

The turnoff is blurry photos or pixelated photos, or flickering videos that make you feel uncomfortable. Texts promoted in your apps are very important, but your visuals will attract viewers and make a good impression. That’s why in the case of Facebook ads, you need to use high-quality photos and videos all the time so that it will be able to attract your audience better.

Needs to Test everything

It is not reasonable to assume that ads on Facebook will work or not. So when you try something new, you should test it against your previous ads to see if you are improving on the metrics that are important to you. In general, the best practices for Facebook advertising are constantly changing. Only you know which one works best for your audience. And the best way to keep your knowledge up to date is to test it continuously.

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