Currently, about 90% of home buyers use the internet to help them buy their new home. And according to NAR data, 40% of home buyers are looking at listed properties in online as their first step in the process of buying a new home. You should take good steps to make this huge number of online home buyers find your real estate website very easily. And the most effective way to do this is to do SEO for your real estate website. In this article, I will share important information about How to do SEO For Real Estate Website. Keep reading to learn about this great thing.
What is Real Estate SEO ?
SEO means search engine optimization. For real estate agents, Real estate SEO means showing on search engines when people look for help buying a real estate property. According to Google, the chances of getting clicks on the top three search results of a search engine are over 45 percent. If an agent has done real estate website SEO then his website will show up at the top of the search engine and get a huge amount of traffic. The huge amount of traffic will further enrich his real estate business.
Why and How Real Estate SEO Impact on Business ?
Real Estate SEO has a lot of influence on the real estate business. SEO is a process by which search engines rank the results on their search page. The chances of clicking on the first three search results in Google search engines are more than 45 percent. This information shows that the websites shown at the top of the Google search engine get the most visitors like Zillow, Realtor, Trulia, etc. If your website does not appear on the first page of search engines then you can miss a huge number of visitors. Which is not good for your real estate business.
What is Real Estate Local SEO ?
Real Estate Local SEO is different from real estate SEO. While real estate SEO focuses across the web, real estate local SEO only focuses on specific areas. Local SEO is very effective for real estate agents. If you want to do local SEO you need to know the location of your business Google. Reporting it to Google will help you rank higher in the SERPs within your geographic area. By doing this you will get a huge amount of traffic to your real estate website.
1) Attractive and Responsive Web Design
Attractive and Responsive Web Design is very important for SEO. If your website does not have good usability. This means that if the traffic is difficult to navigate the pages of your website, then the traffic will not be on your website for too long. Google determines the value of your website based on the time users spend on your website. As a result it has a bad effect on your website SEO. That’s why your website needs to be beautifully designed so that traffic spends a lot of time on your website. Your website needs to be responsive with an attractive design. Because now most people use mobile phones.You can check Responsive from various site. If your real estate website is not responsive then mobile users may face problems using your website. Which will have a much bigger impact on your real estate website SEO. This is why your real estate website must be attractive and responsive.
2) Website Speed up and Test
The low speed of your real estate website has a very bad effect on the SEO of your real estate website. When a visitor comes to your real estate website you have very little time on your hands to attract them. And if the loading effect on your real estate website is very low then it can disturb your traffic. This can cause traffic to flow out of your website very quickly. And we know that search engines value your website based on the time it takes to drive traffic to the website. If so your real estate website SEO will suffer. This is why you need to make sure that your website loads very fast. you can check your website speed from GTmetrix site for free.
3) Sitemap Generate, Robot.txt file
As a real estate agent you need to generate sitemap for your website. You will find the robot.txt file in the root directory of your traditional website. This file needs to be submitted to Google Search Console. The purpose of this is to determine which pages of your real estate website will show Google search results and which pages will not show in Google search results. If you do not help, the pages of your website will not show to search engines. So for the SEO of your real estate website, you must generate a sitemap.
4) Google Search Console and Google Analytics Setup
Google has many free tools, the Google Search Console being one of them. By using it you will be able to know the information required for SEO of your website activities. It lets you know which keywords on your real estate website have a good rank for your website, what other web sites have linked to your website content, your website’s search information, mobile friendliness, loading speed For this we need to set up Google search console on real-estate website. As a real estate agent, you also need to set up another tool that is Google Analytics. You can boost website SEO by setting up Google Analytics on your real estate website. By setting it up, you can learn about your website’s top performing landing pages, top performing content, know active users of your website in real time, the level of traffic, etc. It also allows you to track your organic keywords and find out the referral information of your website. This information will help your website SEO rank.
5) Do your research and fine keyword title for Homepage
Keyword research is the most effective approach for website SEO. Keyword research helps to understand the needs and objectives of the audience. Keywords lets you understand what potential buyers of your real estate business are searching for. There are many types of tools for keyword research like ahrefs, semrush ,etc . You can use your recharged keywords in different places on the website. You need to choose a standard keyword for your home page title. Because a traffic comes first to the home page of your website by searching on Google. So if the title of the homepage matches the search keyword of the audience then you can get huge amount of traffic to your website. That’s why you need research and fine keyword title for Homepage.
6) Keyword Placement
Keyword placement is a strategy that allows you to place the right keywords in a website’s content. This allows search engines to index your website for relevant keyword-related terms. If the keyword placement for each content of your website is done correctly, you will be able to hire rank for the selected keywords in the SERPs. That’s why keyword placement is very important for website SEO. Some of the key areas of keyword placement are:
URL: You need to add keywords to the URL of each content of your real estate website. This is because a visitor is able to see the URL in the search engine results pages. So you need to put keywords in the URL so that the audience and search engine can understand the content of the page.
Page Title: You have to add keywords in the page title. Because the page title shows up in two places on the search engine page and in the browser window. So you need to put keywords in the title page so that the audience and search engine can understand the content of the page
Several Times On The Page: You need to add a certain amount of keywords to your content. The standard is being added once in 200 words. This will make it easier for search engines to get an idea of your content.
Title of Images: You also need to add keywords as the title of the image. This will show as a pop-up when a user places the mouse over the image.
Image Alt Tag: You can also add words as image alt tag. If the image on your website does not load for some reason, then the keyword added as your alt tag instead of the image will show to the users.
7) Social Media Integration
Social media may not directly boost your website’s seo ranking, but it indirectly affects website SEO rank. It’s important to have a social media sharing button to share your website content with social media visitors. This can increase the traffic to your website from social media. Doa indirectly contributes to the SEO ranking. Also having links to your website on social media will increase the credibility of your business as well as get huge traffic to your website and generate leads. Social media profiles boost your powerful search engine optimization strategy.
8) Testimonial of clients
Be sure to get their feedback from the current client. Adding these to your website’s homepage works great for your real estate website. Mentioning the customer’s name, location, city in the testimonials makes it easier for search engines to understand and gives your website a higher position in search engine results.
1. Optimize Your Local Google My Business Page
To do local SEO of your website you need to creating and optimizing your Google My Business page. For this you need to go to google.com/business. Then you have to give all the information requested by Google. Here you can set your Business Category, Business Type, Business Hour, Holiday Hour, and Contact Details. Also here you can set photos of your product and service, customer reviews. A well optimized page are more likely to show higher up on the list. As a result, when a customer searches for a local business or service provider, they see a map featuring your business pages in search engines. It occupies half of the screen. With the map, Google presents the user’s ratings, reviews and directions to the customer.
2. Clean and Consistent Citations
Citations are one of the reasons for local search rankings. Despite the importance of Citations in Local SEO, 50% of local websites do not update names, addresses, and phone numbers. As a real estate agent you need to improve in this area. To improve the ranking of local business maps, your real estate business’s website, address, location, contact information should always be updated. The information you provide must be 100% accurate because Google matches the information you provide with information from its own database.
3. Add Schema Markup
By adding Schema markup you can improve the local ranking of your website. It is one of the most effective ways to get found higher in local search result. Currently more than 46 percent of Google searches are about local businesses. Schema markup can give search engines a better understanding of your real estate website’s property details, property price, and property location by constructing site code on your website. As a result, your website gets good rank in local search.
4. Focus on Review Quality and Velocity
According to Google, more than 90% of customer like to read reviews before visit a business. Customer reviews of your real estate business have a significant impact on improving local SEO as well as increasing the credibility of your business. That’s why you need to get reviews from current customers of your real estate business on various review websites like Google, Facebook, and yelp.
YouTube Real Estate SEO:
Most people nowadays like to watch videos. They use YouTube to watch videos. There are very few videos on different aspects of the real estate business. So as a real estate you need to make videos on various topics of real estate. You have to give at least one video every week. This will make it easier for buyers to find you. Another important aspect of YouTube videos is that Google ranks YouTube videos higher for searches without many articles. This means that only by creating YouTube videos will you reach the top of search engines and get a huge amount of traffic to your business.
1. GeoTag Videos
As a real estate agent we recommend you to use GeoTagger. Video GeoTagger is a free tool. You can easily GeoTag any video for your location when uploading videos to YouTube using these tools. This will allow people around you to search your location and find videos. I recommend you create a video on the area where you are doing the real estate business.
2. Include Contact Information
You must provide the required contact information in the description of each video uploaded to YouTube. Audiences will be able to contact you through this information. You will be able to share real estate business information with them later.
3. Link to Your Website
You must add your real estate website to every video description uploaded to YouTube. By adding a website link, they can easily visit your website by clicking on it. As a result, you can easily get a huge amount of traffic to your real estate website.
4. Promote Videos
Promote YouTube videos on popular social media like Facebook, Instagram, Twitter. This can help your business rank higher in search results. It can help the citational value conveyed to your business may help with rankings in search results as well.
Yelp is a review site. Reviews are hard to come by. But you have to work hard and keep trying. If you can get reviews from your customer on yelp then it will give a lot of benefits to your real estate business. This is because the yelp page appears very high in search engines. So as a real estate agent you have to take yelp review very seriously.
Facebook and Twiiter Profile Optimization
Facebook is a popular social network. There are many active users on Facebook. With Facebook Marketing, you can increase the brand awareness of your real estate business. You will also be able to rank in search engines on the basis of Like Comments Share. Twitter has over 330 million monthly active users. If you don’t use Twitter to advertise your real estate business, you will miss a lot. It is the perfect place for real estate website property marketing for a large audience. Search engines usually rank your website based on likes, shares, and comments on social media. That’s why Facebook and Twitter profile optimization is so important.
As a real estate agent you need to comment on quora. This has a special effect on the real estate website SEO. You need to create your profile in quora to comment. In addition to answering the various questions related to real estate on quora, you will also need to provide a link to your real estate website. When you add a link to your website with a comment, the link to your website becomes part of Google’s SEO analysis. In other words, Google indexes the link of your given website. This way you can make your real estate website SEO better by commenting more and adding website link.
4 tools resources for research and test
Ahrefs: Ahref is a very popular SEO tool. It has the largest database of SEO information on the Internet. It allows you to optimize your website, business analyst. This will allow you to study your customers’ searches. You will learn about the most efficient content in the industry you are working in. You can also track your ranking process by using it.
Neil Patel: Neil Patel provides SEO tools for SEO analysis. Using Neil Patel’s SEO analyzer, you can easily do SEO analysis, SEO checker, site speed, SEO audit report, etc. It is very popular nowadays.
SEMrush: SEMrush is a popular SEO tool. It allows you to do keyword research. It also allows you to do important things like competitor analysis and Google ad campaign optimization. It comes with advanced filtering options. Another feature of it is that it is 100% accurate. This will allow you to easily analyze your website’s traffic.
Gtmetrix for speed test: Gtmetrix is a website speed testing tool. Using these tools you can see how your website page is loading on different types of devices and how long it takes to load. This will allow you to see the loading speed of your website in different locations. You can set alarms. If the alarm is set, it will notify you when your website page slows down.